Morgan Stanley's March Internet Trends Report - Social Applications Dominating

Morgan Stanley's Internet Trends report from last month takes a big turn from previous reports - the focus is nearly 100% on social applications and how they are taking over the Internet (Yahoo apparently read it). Key takeaways:

• YouTube + Facebook page views > Google or Yahoo page views (and may be bigger than both combined)
• 6/10 top internet sites are social (youtube, live.com, facebook, hi5, wikipedia, orkut); none were on the list in 2005
• YouTube has 258 million users, 50% visit weekly or more
• >50% of Facebook users log in daily, 95% of Facebook users have used at least one third party application
• Skype revenue is $1.67/user/year, up 9% Y/Y
• 14 million photos uploaded daily on Facebook
• Google + Yahoo = 61% of U.S. Online Ad Revenue
• Google: $4.4b ad revenue in Q4, paid out $1.4 billion to partners
• Yahoo: $1.6 billion in ad revenue in Q4, paid out $429 million to partners

(http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/)

It seems nowadays everybody's going social. eCommerce is evolving just the same way....

Users of social shopping sites share information about products, deals and prices. Some allow you to create shopping lists that you can share with your friends. Recent data from Hitwise suggests that while social shopping only accounts for a small percentage of web activity, visitors to these sites increased by 477% over the course of a year. So just who make up the typical audience of these sites? From looking at the demographics, it seems that the audience covers a fairly wide spectrum.

(http://socialmediatrader.com/the-future-of-shopping-17-social-shopping-sites/)
(for a german article see also: http://ecommerce.typepad.com/exciting_ecommerce/2008/04/social-shoppi-1.html)